The Millentrepreneur

Amid the widespread belief that the coronavirus pandemic has dealt a heavy blow to the Millennial cohort, there exists a notable contingent of Millennial business owners who have managed to thrive amidst the turmoil. One such example is Adriel Lubarsky, who commenced work on his new venture, Riveter, several months prior to the global spread ….  Read More

Millennials, a generation shaping our world, are causing significant shifts in various industries. As they continue to grow and influence, changes in the business realm are becoming more apparent. From the decline of chain restaurants to shifts in online retail and fashion, millennials have impacted numerous sectors, including the diamond and jewelry businesses. But first, ….  Read More

In the United States, nearly 627,000 businesses start up every year, with millennials comprising the majority. However, it’s essential to note that millennial entrepreneurs are not merely young individuals but those born between 1981 and 1996, typically representing those who have been in the workforce for a while. Although individuals out of college and in ….  Read More

Each of us has our own path in entrepreneurship. Being part of the millennial generation, which now makes up the majority of the world’s population, it’s our responsibility to contribute to a better world through both the products and services we offer and the values our businesses uphold. This task for millennial entrepreneurs is challenging ….  Read More

Supervisors and HR leaders often express concerns regarding younger employees, particularly Millennials, in the workplace. However, much of this frustration stems from stereotypes, partial truths, and myths about Millennials rather than actual facts. Our book, “What Millennials Want From Work,” provides a comprehensive view of Millennials in the workplace, based on survey data from over ….  Read More

Introduction Over the past few years, online shopping has experienced significant growth due to increased consumer demand and a wider range of available products. Despite its growth, online sales face several barriers to further development. These sales are primarily concentrated in specific product categories like clothing, music, and electronics, and vary significantly between countries. Millennials, ….  Read More

Here are eight significant differences between Millennials and Generation Z that will affect how organizations are structured, how communication happens in the workplace, how employees are trained, and more. The upcoming generation eager to join the workforce is Generation Z. According to the U.S. Census Bureau, Generation Z, also known as the post-Millennial generation, constitutes ….  Read More

It’s often assumed that individuals of the same age share similar life experiences. While milestones like starting and finishing school provide common ground, they overlook the personal experiences that shape individuals. This is why delving into psychographics is vital to truly understand your audience, especially with a diverse group like Gen Z. By exploring their ….  Read More

As we move further into the 21st century, Generation Z is showing its impact on entrepreneurship. Born roughly between the late 1990s and early 2010s, Gen Zers are reshaping how we view work, blending traditional jobs with side gigs, and actively launching their own ventures. The Rise of the Creator Economy A notable aspect of ….  Read More

Sophie, a 21-year-old woman, has always been passionate about brewing coffee, inspired by her grandma’s love for it. Turning her passion into a business, Sophie started Sophie Brews, an online coffee venture where locals can order fresh coffee for pickup or delivery within 15 minutes. Sophie’s success story mirrors the entrepreneurial drive seen in thousands ….  Read More