The Millentrepreneur

Millennials, often called the “digital generation,” face unique financial challenges and opportunities. The changing economic landscape has shifted income sources from traditional 9-5 jobs to investments, side businesses, and the gig economy. It’s crucial for millennials to establish solid financial planning strategies early on. Let’s explore key aspects of financial planning specifically tailored to millennials ….  Read More

In today’s fast-paced world, financial stability and security are crucial. For Millennials and Gen Z, understanding personal finance can be challenging, but with the right guidance, building a solid financial foundation is achievable. This blog provides practical tips to help you plan for a prosperous future, no matter your current financial situation. We will cover ….  Read More

With rising interest rates and inflation, millennials are increasingly worried about covering daily expenses, let alone saving for a house or retirement. However, one asset manager suggests that financial advisors can offer valuable assistance. “When you’re younger, you need to be disciplined about your spending, and it can be tough,” said Myron Genyk, CEO and ….  Read More

Other generations may think millennials spend too much on luxuries instead of having a solid financial plan. But this generation is working hard to save for homeownership and retirement—despite facing unique financial challenges. They’ve lived through the Great Recession, the economic impact of COVID-19, and heavy student loan debt. Yet, with the right financial planning, ….  Read More

Millennials are the generation born between 1981 and 1996, as clarified by the Pew Research Center, though some consider the range to start in 1980 and end in 2004. This generation, also known as Generation Y (Gen Y), follows Generation X (Gen X). In terms of population, millennials have surpassed the baby boomers, making them ….  Read More

The financial industry has seen major changes in recent years, especially in its client base. Millennials (born 1981–1996) and Gen Z (born 1997–2012) are now becoming significant players in the investment world. For Canadian wealth professionals and financial advisors, it’s essential to understand the preferences and habits of these young investors. Research from the Ontario ….  Read More

According to Smart Asset, only 11% of millennials regularly use financial advisors, and only about a third of financial advisors actively target millennials. This indicates a significant need for financial advice among millennials and a missed opportunity for many advisors. Why, then, are so few financial advisors marketing to millennials? The gap might stem from ….  Read More

Many people view millennials as a challenging audience to understand. They value independence but need regular feedback. They enjoy brands but are not fans of traditional advertising. They are careful with their money but will spend it under the right circumstances. So, how should one approach marketing to such a seemingly contradictory group? It turns ….  Read More

Managing a Generation Z workforce requires adopting a fresh leadership approach. A study revealed that Gen Z values empathy and honesty in their leaders. This generation wants their bosses to be transparent, supportive, and respectful of their opinions. Additionally, Gen Z seeks a workplace filled with innovation and opportunities. They are eager to explore flexible ….  Read More

The United States is becoming more diverse. By 2060, non-Hispanic white people might no longer make up the majority of the population, according to the U.S. Census Bureau. Generation Z, about 70 million young people born between 1997 and 2012, is among the most educated and racially diverse generations, similar to Millennials born between 1981 ….  Read More