Did You Know That Generation Z Is Poised to Become the Most Entrepreneurial Generation Yet?
In the United States, there’s a quiet but powerful revolution happening. It’s led by a generation that’s rejecting traditional paths and rewriting the rules of success. Generation Z, or Gen Z, is shaping up to be the most entrepreneurial group in history. Gen Z, born between the mid-1990s and early 2010s, has grown up in …. Read More
Starting a Business as a Gen Z Entrepreneur
Generation Z, also known as Gen Z or Zoomers, is gaining recognition for their inclination to challenge norms, especially in the entrepreneurial realm. Recent studies show that 62% of Gen Z individuals either have started their own businesses or intend to do so in the future. Gen Z’s approach to work and success is distinct, …. Read More
How Business Leaders Can Support the Success of the Next Generation
The landscape of the workplace is evolving with the emergence of Gen Z and the youngest millennials. While it’s important not to stereotype based on generations, newer members of the workforce may have different expectations, as suggested by some research. Studies by LIMRA and Ernst & Young indicate that Gen Z and millennials prioritize non-traditional …. Read More
‘True Gen’: Generation Z and What It Means for Businesses
The impact of Generation Z—the initial cohort of genuine digital natives—is growing. Check out our latest research on Gen Z in America and Gen Z in Asia. Even before the term “influencer” was coined, young individuals held sway by setting trends. Now, a new crop of influencers has emerged. Members of Gen Z—roughly those born …. Read More
Understanding Generation Z in the Workplace
A new generation has arrived. Generation Z is on track to outnumber Millennials as the largest generation globally, with over a third of the world’s population identifying as Gen Z. In the United States, Gen Z makes up more than 25% of the population and is projected to be the most diverse generation by 2020. …. Read More
The Importance of Purpose in Business for Gen Z and Millennials
As the workforce evolves, so do the values and priorities of its members. Recently, there has been a noticeable increase in the significance of understanding the “why” in business, especially among younger generations like Gen Z and millennials. Younger individuals no longer find satisfaction in simply completing tasks without considering their purpose. They have a …. Read More
How to Get the Next Generation Ready to Lead the Family Business
Data on family-owned and operated businesses indicate that while up to a third of them transition to second-generation leadership, this rate has declined to 19% in the past five years. A 2021 Family Business Survey by PWC in the U.S. found that only about one-third have a well-defined succession plan, and globally, just 24% are …. Read More
The Upcoming Generation Is Revolutionising Entrepreneurship.
During 2020 and 2021, most financial institutions adapted to the trend of staying indoors. Those that didn’t are now facing necessary but sometimes costly changes. The ongoing shift towards digitalization has made it possible to do more tasks online, like applying for loans, opening bank accounts, or getting credit cards. This change isn’t just for …. Read More
Understanding and Embracing Generational Differences in the Workplace
Have you ever come across the quote, “The youth of today love luxury. They have bad manners, they disrespect their elders and they prefer chatter in place of exercise”? Who do you think said this? This quote is attributed to Socrates around 432 BC? It seems that complaints about younger generations have been around for …. Read More
8 Tips for Handling Your Millennial Mindset
Recently, while preparing a work presentation aimed at aiding millennials in their transition into the workforce, I encountered a plethora of conflicting advice. This abundance of contradictory information can understandably cause anxiety for anyone. Is frequent job hopping a detriment, or does staying too long in one position hinder professional growth? Should we relentlessly pursue …. Read More










