Many millennials are transforming the world we live in. As this generation grows and makes an impact, the business world is also seeing significant changes brought about by millennials. They have disrupted industries such as chain restaurants, online retail, the fashion industry, and even the diamond and jewelry business.
What is a Millennial?
Oxford Living Dictionaries describes a millennial as “a person reaching young adulthood in the early 21st century.” The actual millennial age range varies depending on the source. Pew Research Center defines millennials as those born between 1981 and 1996, whereas the Census Bureau considers anyone born between 1982 and 2000 as a millennial.
Why Should Millennials Become Entrepreneurs?
Millennials are Tech-Savvy
Raised with technology from a young age, millennials have become pioneers for the future of tech. They use technology for more than just socializing, employing it to improve business efficiency, speed, and convenience.
Millennials are Open-Minded
With access to diverse viewpoints through the Internet, millennials embrace creativity and innovation. This open-mindedness is beneficial for business owners and entrepreneurs who encourage unique ideas and non-traditional business plans.
Millennials are Ready to Take Risks
Millennials are willing to take calculated risks to start their own businesses. Unlike past generations who relied on social security or pensions, millennials see betting on themselves as a viable option in today’s economic landscape.
Interested in Becoming an Entrepreneur?
Begin your journey as an entrepreneur by studying the Business Management Program at SGU. The program offers three concentrations: Digital Marketing, Finance and Business Analytics, and Innovative Entrepreneurship. These concentrations provide the necessary knowledge, skills, and confidence for effective and successful management.
Students also receive international certifications, participate in an Entrepreneurship Development Program, and engage in an International Computer-Based program. This prepares them for the competitive global business environment.
During the first two semesters, students gain foundational knowledge in business, finance, and entrepreneurship. Courses include creative thinking, professional development, business development, and entrepreneurial ventures.
From the fourth to eighth semesters, students choose between two concentrations: International Business and Marketing or Banking and Finance. They gain deeper insights into international business and marketing through courses such as product and brand management, consumer behavior, strategic marketing, customer relationship management, and strategic management.
The Business and Management Program emphasizes practical professional development through case studies, projects, and problem-solving. Students use powerful analysis tools like sophisticated business simulation software and Customer Relationship Management (CRM) software.
Additionally, students benefit from an international certification program in finance and business, an E-Net Seminar with European institutions, an Annual International Workshop, and an International Summer School with partner universities in Germany.
Business Management graduates can start their own businesses or work at managerial levels in multinational companies in both the manufacturing and service sectors. Career prospects include Brand Manager, Customer Relationship Manager, Public Relations Manager, Export/Import Manager, and Finance Manager.
About SGU
Swiss German University (SGU) is an international university in Indonesia, established in 2000 through a collaboration between Indonesia, Germany, Switzerland, and Austria. SGU is a pioneer in offering international curricula in Indonesia. Qualified students can graduate with a Double Degree from Indonesia and Germany, provided in cooperation with partner universities, enhancing their future career prospects. SGU is committed to delivering quality education that meets international standards, aiming to develop skilled professionals who meet industry demands. SGU offers 12 Bachelor’s Degree Programs and 4 Master’s Degree Programs across Engineering, Information Technology, Business, Life Sciences, and Social Sciences. With small class sizes and English as the medium of instruction, students can pursue their education with confidence.
