The Millentrepreneur

Managing a Generation Z workforce requires adopting a fresh leadership approach. A study revealed that Gen Z values empathy and honesty in their leaders. This generation wants their bosses to be transparent, supportive, and respectful of their opinions. Additionally, Gen Z seeks a workplace filled with innovation and opportunities. They are eager to explore flexible ….  Read More

The United States is becoming more diverse. By 2060, non-Hispanic white people might no longer make up the majority of the population, according to the U.S. Census Bureau. Generation Z, about 70 million young people born between 1997 and 2012, is among the most educated and racially diverse generations, similar to Millennials born between 1981 ….  Read More

Move over baby boomers, Gen Xers, and older millennials. Gen Z and the younger millennials are becoming a significant part of the workforce. While it’s not always accurate to generalize based on generation, newer workers may have different expectations. Research suggests this might be true. A study by LIMRA and Ernst & Young shows that ….  Read More

You may have wondered recently how to effectively lead Generation Z. If you aim to be a great leader (and you do, because that’s why you’re reading this!), one of your main goals should be to connect with, engage, motivate, and guide all of your employees. Since people’s needs and interests can vary greatly by ….  Read More

We used to think of Millennials and Gen Z as simply the young people in our lives, but recently, the differences between these two generations have become a trending topic. Open any social media platform, and you’ll see one generation teasing the other about fashion and hairstyle choices. However, their differences go far beyond opinions ….  Read More

For many modern-day marketers, the millennial generation is seen as somewhat mysterious, leaving many organizations unsure of how to effectively target them in marketing and advertising. Because millennials grew up during a unique time of rapid technological and cultural change, they don’t respond to traditional marketing techniques in the same way as other generations. This ….  Read More

Millennials are as influential as the baby boomers once were: a demographic so economically important that advertisers are changing their strategies to target them. According to the U.S. Census Bureau, as of 2019, millennials made up about 25%-27% of the total population, surpassing the baby boomer generation (those born between 1946 and 1964) in numbers. ….  Read More

The USA is home to 87.5 million Millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “Generation X” category (30 to 49-year-olds), whereas the number of Baby Boomers (aged 50 years and older) is 66.4 million. In the infographic below, the University of Southern California’s Online Master of Science in Applied ….  Read More

Millennials, your approach to managing money is different from that of your parents or grandparents when they were your age. These differences, along with stereotypes about millennials, have given Generation Y an unfair reputation for poor financial habits. At Rockland Trust, we serve customers from various generations, giving us insights into how financial behaviors differ ….  Read More

Did you know that Canadian Millennials, along with parts of Gen X and Gen Z, are set to inherit about $150 billion by 2026? In the United States, this figure is expected to reach an astonishing $68 trillion by 2030. This massive transfer of wealth from the Baby Boomer generation to their children and grandchildren, ….  Read More