Each generation responds differently to marketing, and that’s especially true for Millennials.

This group, made up of more than 79 million people between the ages of 21 and 38, is now the largest generation in the United States. With strong buying power, influence over others, and a close relationship with technology, Millennials are a key audience for any brand that wants to grow.

Marketing to Millennials can be a challenge because they often don’t react well to old-fashioned marketing methods. To truly reach them, you need to understand what makes this group different before trying to connect through traditional strategies.

To get and keep their attention, your campaigns need to be interesting and fun. Since Millennials can quickly lose interest, it’s important to keep them engaged, not just draw them in once.

Here are nine helpful tips for reaching Millennials through your marketing:

Go beyond the usual ads

Millennials are the most tech-savvy generation so far. They research everything. Whether it’s a headline or a claim, they’ll check it online and through their social networks. (You may want to check out our guide on using native advertising the right way.)

Create a smooth digital experience

Millennials expect to connect with your brand through different devices and tools. If your brand isn’t easy to access through mobile, social media, apps, and other platforms, they’ll quickly move on to someone else who offers a better experience.

Be where they are

It’s not enough to focus on your website or social pages. You need to learn where your Millennial audience spends time and show up there with messages that matter. You have to go to them—don’t wait for them to come to you.

Offer experiences

Millennials like to share what they enjoy. Give them something that feels worth sharing. Instead of just focusing on what your product does, try to connect it to a lifestyle or experience they want to be part of.

Show that you understand them

Millennials know you’re trying to sell something, but that doesn’t mean they want cold or robotic communication. Speak like a real person. Show you understand their needs and offer helpful solutions.

Give helpful advice

Millennials are dealing with major life choices—jobs, homes, and family. They’re open to advice and often look for support beyond what their parents can offer. Your brand can be a source of that guidance.

Use video often

Video is one of the best ways to reach Millennials. They watch nearly 50% more online videos than the average internet user. Short, fun, and useful videos on your website and social media can make a big difference.

Use humor in your content

Around 80% of Millennials say they remember ads better when they’re funny. Try to keep your content light, meaningful, and easy to enjoy. Millennials go through a lot of content daily, so if yours doesn’t stand out, they’ll move on quickly.

Encourage reviews

Millennials often check online reviews before making a purchase. But they don’t always leave reviews unless they’re asked—or rewarded. Offer a small incentive to encourage more reviews and boost your brand’s credibility.

Many companies fail to connect with Millennials because they don’t take the time to adjust their message. But if you take the time to understand what drives this generation, you can build marketing strategies that help grow long-lasting and meaningful customer relationships.