When launching a business, there’s a multitude of tasks to tackle to ensure its success. Among these, setting up a professional email address often gets overlooked. While it may seem cost-effective to use a free or personal email account, opting for an email address that incorporates your company name can significantly enhance your professional image. This not only establishes credibility but also makes your brand more recognizable and trustworthy.
What exactly is a branded email address?
A branded email address includes your business name or website in it. For instance, johnsmith@smithandsons.com would be a branded email address for the company Smith and Sons.
Such an email address communicates trust to visitors on your website and aids in building brand awareness. Oftentimes, people will take the domain name from your email address and use it to explore your company further by visiting your website.
Why is it essential for your business to have a branded email address?
There are numerous benefits to having a branded email address. Here are seven compelling reasons why every business should consider adopting one:
1. Enhances credibility with customers.
A business using a free email account may raise doubts about its authenticity and reliability. Customers may question the security of such a business if it’s unwilling to invest in a professional email account. In today’s business world, credibility is paramount. If customers perceive your company as unreliable, they are less likely to engage with your products or services. Additionally, it can affect how your business is viewed by media outlets and other companies. Having a professional email address with your domain name helps establish your business as trustworthy and secure.
2. Streamlines management by consolidating website and email services.
Running a business demands efficient time management. Integrating your email with your company’s web address can simplify operations by allowing you to manage both from a single platform.
3. Elevates your brand’s image.
Professional-looking emails contribute to a positive perception of your business. Using a free email account might diminish your brand’s perceived value and hinder your ability to send personalized, brand-consistent emails. Having a recognizable brand in your emails demonstrates a commitment to your business image and fosters trust among customers, potentially leading to increased sales over time.
4. Reduces the likelihood of emails being marked as spam.
A branded email address reduces the risk of your emails getting flagged as spam, ensuring they reach their intended recipients’ inboxes. Crafting a compelling welcome email can further enhance your chances of engagement with potential customers.
5. Empowers staff as brand ambassadors.
Branded email addresses allow you to create and manage multiple email accounts for your employees, each tailored to their role within the company. This not only facilitates communication but also reinforces your brand identity.
6. Provides access to tech support.
With your own email address, you can rely on your web hosting company for technical assistance and enjoy the assurance of data backup and uptime guarantees.
7. Ensures availability of your business name.
Free email accounts may not offer the availability of your desired business name, necessitating the use of additional characters. Opting for a branded email address gives you the freedom to choose the name that best represents your brand.
How to obtain a branded email address:
Follow these steps:
1. Obtain a web hosting account and domain name.
2. Select a naming convention for your email addresses.
3. Choose and set up an email client for functionality.
By embracing a branded email address, entrepreneurs can strengthen their professional image and enhance their brand’s visibility and credibility.
