What is one of the most vital roles in a new business, and why is it important?
To help you identify the critical roles to prioritize when starting a new business, we reached out to successful entrepreneurs and small business owners for their insights. From appointing a Chief Technology Officer to hiring a Head of Human Resources, there are several key positions that can significantly impact your business’s success.
Here are 12 essential roles every small business should consider:
1. Chief Technology Officer (CTO)
The Chief Technology Officer plays a vital role in modern businesses, especially those relying heavily on technology. Their main responsibilities include leading growth strategies and overseeing coding and development processes. The CTO works closely with the CEO to plan future tactics and ensures that the company’s products or services are technically sound before they reach the market. This role is essential in shaping the company’s technological foundation and competitive edge. — Jonathan Zacharias, GR0
2. Customer Service Manager
Every business relies on its customers, making the Customer Service Manager a key position. This role focuses on creating a positive customer experience by training teams to engage with empathy, patience, and problem-solving skills. A strong Customer Service Manager helps improve customer satisfaction, referrals, and reviews, all of which are essential for growth and reputation. — Mark Sider, Greater Than
3. Legal Consultant
A legal consultant, while not always a full-time position, is indispensable in establishing a solid legal framework for your business. They ensure compliance with regulations, assist with vital documentation, and help avoid legal risks that could hinder growth. As the business expands, their expertise ensures smooth operations within legal boundaries. — Riley Beam, Douglas R. Beam, P.A.
4. Developer
Developers handle the technical backbone of a business, managing software, code, and innovation. In startups, they ensure systems evolve alongside the company’s growth, solving technical challenges and implementing new solutions. Their expertise in technology and problem-solving makes them invaluable to any modern business. — Rich Rudzinski, Oversight
5. Chief Financial Officer (CFO)
A CFO ensures financial stability and helps manage spending effectively. Many startups overlook this role, assuming they can handle finances themselves, only to realize later how demanding and critical it is. A skilled CFO not only controls expenses but also provides strategic financial insights to guide the company toward growth and profitability. — Tracey Beveridge, Personnel Checks
6. Sales Team
Sales professionals are crucial for generating revenue and building a client base. A charismatic and dedicated sales leader can attract customers who often become loyal advocates for the brand. Early sales efforts lay the foundation for future success by establishing trust and credibility with initial clients. — Eric Ang, One Search Pro
7. Advisors or Consultants
Seeking professional advice from advisors or consultants can fill knowledge gaps and provide strategic insights. Whether it’s a one-time consultation or ongoing support, their guidance can help businesses navigate challenges effectively. Investing in expert advice early can prevent costly mistakes later. — Sasha Ramani, MPOWER Financing
8. Chief Executive Officer (CEO)
The CEO provides vision, leadership, and strategic direction for the business. Startups often face uncertain futures, and the CEO’s decisions are critical in navigating challenges, managing resources, and driving the team toward success. A strong CEO ensures alignment between short-term actions and long-term goals. — Asako Ito, Divine Lashes
9. Quality Control Manager
Quality Control Managers ensure that products meet standards for commercial sale and compliance with regulations. Neglecting this role can lead to costly recalls or fines. Having a Quality Control Manager early ensures consistency and reliability in the products you deliver to the market. — Alex Chavarry, Cool Links
10. Marketing Specialist
Marketing is vital for creating awareness and driving sales. A skilled marketing team helps build brand recognition, generate leads, and grow revenue. Whether through outbound marketing or innovative strategies, their efforts are key to attracting customers and achieving business goals. — Lukasz Zelezny, SEO.London
11. Chief of Growth
The Chief of Growth focuses on ensuring a steady stream of leads and customers. This role requires creativity, analytical skills, and collaboration with various teams to identify opportunities and overcome challenges. A growth-focused leader plays a pivotal role in scaling the business. — Nick Cotter, Growann
12. Human Resources (HR)
Human Resources helps shape a company’s culture by hiring individuals who align with its values and vision. HR ensures a diverse and equitable workplace, fosters employee satisfaction, and builds a positive environment that attracts and retains talent. A strong HR team is essential for long-term success. — Amy Keller, Climate Candy
These 12 roles are foundational for any small business looking to thrive. Each position contributes uniquely to building a successful, sustainable company. When starting your business, carefully consider which roles to prioritize based on your goals and industry.
