To stay competitive as a franchise in the coming years, it is important to pay attention to emerging and ongoing trends. Understanding which industries are most likely to franchise and keeping up with key franchise trends can help you plan your business strategy for 2025 and beyond.
In this blog post, Senior Content Writer Elizabeth Seigle will explore the key trends shaping the franchise industry and how they can drive business growth.
What You’ll Learn:
- Industries Most Likely to Franchise in 2025
- Franchise Development Trends for 2025
- Franchise Sales Trends for 2025
- Franchise Marketing Trends for 2025
Key Franchise Trends for 2025
In 2024, we saw a variety of franchise trends take shape. Some businesses slowed their decision-making due to economic uncertainty, while others focused on customer experiences to offset rising costs. Additionally, many franchises embraced AI tools to improve operations.
Many of these trends will continue into 2025 and beyond, but new developments are also on the horizon. It is essential to understand which industries are expanding through franchising and how businesses plan to scale their operations.
Economic factors will also play a significant role in franchise growth. According to 1851 Franchise, some experts are optimistic about the future of franchising. With possible tax reductions and deregulation, franchises could see increased opportunities, especially as innovation continues to shape the industry.
By staying informed about franchise development, marketing, and sales trends, you can position your business for long-term success.
Industries Most Likely to Franchise in 2025
Entrepreneur has identified several industries expected to grow in franchising next year. These include food and beverage businesses, as well as industries that provide affordable services and products. Here are some of the top sectors:
- Beverages – Popular franchises like Dunkin’, Tropical Smoothie Cafe, and Smoothie King continue to expand.
- Chicken Restaurants – Brands such as Popeyes, KFC, and Wingstop are seeing strong growth.
- Childcare Services – With increased demand for early childhood education, franchises like The Learning Experience, The Goddard School, and Kiddie Academy are thriving.
- Children’s Fitness – Swim schools and fitness programs, including Goldfish Swim School and Skyhawks Sports Academy, are gaining popularity.
- Desserts – Brands like Culver’s, Kona Ice, and Baskin-Robbins are performing well in the dessert sector.
- Home Improvement – With more homeowners investing in renovations, franchises like Ace Hardware, Budget Blinds, and Kitchen Tune-Up continue to grow.
- Mental Health Services – Increased focus on mental health is driving the success of franchises such as Ellie Mental Health and New Mom School.
- Autism Services – More awareness of autism spectrum disorder has led to growth in franchises like RCG Behavioral Health and Success on the Spectrum.
- Pet Services – Demand for pet supplies, training, and daycare is increasing, benefiting franchises like Pet Supplies Plus and Dogtopia.
- Restoration Services – Businesses like Servpro and PuroClean are expanding due to the need for disaster recovery services.
- Senior Care – With a growing elderly population, franchises such as Home Instead and Senior Helpers are in high demand.
Franchise Development Trends in 2025
Several factors influenced franchise growth in 2024, including cost considerations and economic conditions. According to Franchise Business Review, the following trends will impact development in 2025:
- Steady Franchise Growth – Many franchises that achieved stability in 2024 will continue to expand by improving operations and embracing new technologies.
- Higher Costs – Some experts predict that new international tariffs may raise supply chain expenses, posing challenges for some franchises.
- Technology Advancements – AI-driven sales tools and automation will improve communication and streamline processes.
- AI-Powered Data Analysis – AI will continue to help franchises analyze data, optimize operations, and enhance customer experiences.
- Emphasis on Speed and Convenience – Businesses will focus on faster service and efficiency while maintaining product quality.
- Leadership Development – Strong training programs for franchisees and employees will be essential for long-term success.
Franchise Sales Trends in 2025
Several key developments are expected to shape franchise sales in the coming year:
- Lower Interest Rates – Experts believe reduced interest rates and business-friendly policies could boost franchise sales by increasing private investment.
- Expanding Business Models – Many franchises are diversifying beyond their original industries. For example, Flynn Group, which started in the restaurant sector, has expanded into fitness franchises.
Franchise Marketing Trends in 2025
Marketing will continue to be a major focus for franchises in 2025. Digital strategies and AI-driven insights will play a key role in success. Here are some major trends to watch:
- Multichannel Marketing – Franchises will expand their reach through websites, social media, email, and mobile apps to engage customers and franchisees at multiple touchpoints.
- AI-Driven Insights – AI tools will improve data analysis, helping businesses refine marketing strategies and personalize customer interactions.
By understanding and adapting to these trends, franchises can position themselves for success in 2025 and beyond.
