The millennial generation, born between 1981 and 1996, stands out from previous generations, especially in their approach to finances. Millennials, being more diverse, educated, and internet-savvy, have encountered significant events like 9/11, the 2008 market crash, and the COVID-19 pandemic. These experiences, along with challenges like high student loan debts and volatile markets, have shaped ….  Read More

It’s not every day you hear this: I’m a Gen X’er nearing 52, soon to be a grandmother, and I have a deep appreciation for the millennial mindset. My husband jokingly calls me a millennial wannabe. Perhaps I was just born a bit too early. Nevertheless, I genuinely connect with and comprehend the millennial way ….  Read More

If you’re in sales for a B2B company, you’ve likely noticed changes in the landscape over the past five years. While you might think of advancements in technology, improvements in your sales pipeline, or enhancements in your HubSpot portal, what’s crucial are the people. Specifically, millennials. These tech-savvy individuals, accustomed to smartphones and digital culture, ….  Read More

A new wave of entrepreneurs, comprised of Millennials and Gen-Z, is reshaping industries worldwide, challenging traditional entrepreneurship norms. With their distinctive traits, innovative mindset, and digital proficiency, these young pioneers are utilizing technology and embracing social responsibility, potentially leaving a lasting impact not only on their respective sectors but on the global landscape as well. ….  Read More

Millennials wield significant sway over market dynamics, necessitating brands to comprehend and leverage their influence for success. Jeff Fromm from FutureCast delves into the essence of the millennial mindset and offers insights on how companies can capitalize on it effectively. Who exactly are millennials? The definition varies depending on who you ask. According to statisticians, ….  Read More

Small businesses play a vital role in our economy, representing a staggering 99.9 percent of all businesses in the U.S., totaling 30.7 million. However, a significant 82% of failed businesses attribute their downfall to cash flow issues, which can largely be prevented with sound financial planning. At Citizens Bank, we are committed to seeing small ….  Read More

Few things are as unwelcome to a business owner as being short on cash, yet it’s not uncommon for cash flow to slip out of control. If you find yourself struggling to maintain control over your small business finances, consider implementing the following money management strategies. What Does Financial Management Mean for Small Business Owners? ….  Read More

Effective handling of finances is crucial for the survival and expansion of your business. It entails planning, organizing, controlling, and monitoring your financial assets to achieve your business goals. Adopting good money management practices will enable your business to utilize resources efficiently, meet commitments to stakeholders, gain a competitive edge, and prepare for long-term financial ….  Read More