Gen Z Business Innovators Lead the Charge
Stride, the nation’s leading provider of online and blended education programs, is thrilled to introduce its new Entrepreneurship Resource Center for High School Students along with the Gen Z Entrepreneurship Guide. Stride’s High School Student Entrepreneur Resource Center offers tips on starting or growing a business in high school, answers to frequently asked questions, inspiring …. Read More
Passing the Torch: How Generation Z is Shaping Entrepreneurship Succession
What makes Bahlsen’s story compelling is how it ties into broader themes of succession, generational shifts, and the rise of social media. Born in 1993, Bahlsen is just outside the Generation Z bracket, but as researchers note, the generational cutoff points are not exact. In the media, Generation Z members are often depicted as “soft,” …. Read More
How Millennials are Transforming Entrepreneurship
Perceptions of millennials vary widely. Some view them as entitled and negligent, while others see them as driven and tech-savvy. One thing is clear: millennials are not sticking to traditional business methods, and this new generation of entrepreneurs seeks a different experience. Millennials and Entrepreneurship For 38 years, The Entrepreneur’s Source has been alerting us …. Read More
Millennials and Small Businesses Make a Great Match, Study Finds
Millennials—Americans born between 1980 and 2000—may be the most entrepreneurial generation ever. A new study shows that Millennials have more experience with small businesses and a stronger desire to start their own ventures compared to previous generations. However, the study also highlights the ongoing need for support to help these entrepreneurs create the jobs America …. Read More
Why Millennials Prefer Small Businesses and How to Win Their Loyalty
With over 83 million people born between 1982 and 2000, millennials make up more than a quarter of the U.S. population, surpassing baby boomers to become the largest generational group in the country. Luckily for small business owners, buying trends show that millennials prefer supporting small businesses more than other generations do. This generation has …. Read More
Gen Z Entrepreneurs Are Transforming the Future of Small Business
How Gen Z is redefining career paths and navigating the entrepreneurial world on their own terms. The data in this article comes from an internal study, the “Small Business State of Mind” report, commissioned by Microsoft Corporation in April 2022 and conducted by Wakefield Research. In 2021 alone, Americans submitted over 5.4 million applications to …. Read More
Top Businesses for Gen Z Entrepreneurs
The entrepreneurial spirit is thriving among the new generation entering the workforce. A recent survey by EY and JA Worldwide found that more than half of those born between 1997 and 2007 aspire to run their own businesses, and 65% of those already working share this goal. The kinds of businesses that appeal to Gen …. Read More
5 Ways the Finance Industry is Captivating Millennial Consumers
Millennials are highly sought after in marketing due to their long-term potential as customers. Financial advisors, Cerulli Associates, estimate that millennials have $1.8 trillion in investable assets. Additionally, they are expected to inherit $10 trillion from baby boomer parents in the next 25 years. However, millennials are notoriously difficult to retain and are known for …. Read More
Strategies for Financial Institutions to Attract and Retain Millennials and Gen Z
Millennials and Gen Z are transforming personal finance by seeking financial freedom and embracing solutions that match their values and preferences. Being tech-savvy and driven by research, they have specific expectations for financial services. Traditional financial institutions need to evolve to stay relevant. Attracting younger generations is crucial across industries, but it’s especially important in …. Read More
How Younger Generations Are Transforming Financial Marketing
Generation Z includes anyone born from 1995 onwards. They are digital natives, having never known a world without the internet. As future consumers, it’s crucial to focus on them now. Although many Gen Z members are still young, they will influence how banks evolve in the coming years. To attract new audiences and boost business, …. Read More










