Every year, as the calendar turns, Entrepreneur.com explores an important question: What are the top franchise trends for the year ahead? With over 40 years of experience covering the franchise industry, they analyze emerging patterns to predict what will shape the market.

By examining societal trends, the types of businesses launching franchise programs, and the success of existing franchises, they identify key opportunities.

For 2025, a wide range of franchise trends have surfaced, offering opportunities across different industries. Food remains a dominant category, with franchises specializing in beverages, chicken, and desserts leading the way—offering affordable choices for both customers and franchisees. Meanwhile, care-focused franchises are gaining traction, spanning from childcare and senior care to mental health and autism services.

This year’s list includes a mix of well-established opportunities and fresh ideas, highlighting more than 400 franchises. Being featured does not mean an endorsement—rather, it’s a starting point for inspiration.

Explore the Leading Franchise Categories for 2025

If you’re thinking about starting a franchise in 2025, this year’s trends offer exciting possibilities across a variety of industries. Whether your interest lies in food, fitness, or care services, there’s an option to match your goals. Entrepreneur.com also provides a franchise match calculator on their website to help you find the best fit based on your interests and investment level.

Beverages

Beverage franchises continue to be a strong choice due to their steady demand and broad appeal.

• Tropical Smoothie Café – Offers health-focused smoothies and quick bites.
• Smoothie King – A well-known name in the smoothie industry, emphasizing wellness.
• Scooter’s Coffee – A fast-growing drive-thru coffee brand.
• The Human Bean – Known for high-quality coffee and friendly service.

Chicken

Chicken franchises thrive due to their convenience and customer loyalty.

• Wingstop – Famous for bold wing flavors and a fast-casual experience.
• Slim Chickens – Specializes in fresh chicken tenders and comfort food sides.
• Golden Chick – A long-standing brand with a dedicated customer base.

Childcare

With increasing demand for quality early education, childcare franchises continue to grow.

• The Learning Experience Academy of Early Education – Blends fun with learning through a structured curriculum.
• The Goddard School – Provides play-based learning in a nurturing setting.
• Kiddie Academy – Focuses on children’s intellectual and social growth.

Children’s Fitness

These franchises promote active lifestyles and healthy habits for kids.

• The Little Gym – A pioneer in motor skill development and confidence-building.
• Skyhawks & SuperTots Sports Academy – Introduces kids to sports through fun, skill-based programs.
• KidStrong – A training center focused on building kids’ physical and mental strength.

Desserts

Dessert franchises attract customers looking for a sweet treat.

• Kona Ice – A mobile shaved ice business with bright branding and strong community ties.
• Culver’s – Known for frozen custard and ButterBurgers in a family-friendly atmosphere.

Home Improvement

Home improvement franchises are in demand as homeowners invest in their spaces.

• Budget Blinds – Specializes in stylish, custom window treatments.
• Kitchen Tune-Up – Provides affordable kitchen updates with fast service.
• Koala Insulation – Helps homeowners save on energy costs with eco-friendly insulation.

Pets

Pet franchises continue to grow as pet owners seek high-quality services.

• Dogtopia – Offers dog daycare, boarding, and spa services with a focus on safety.
• Zoom Room – A dog training facility combining exercise, obedience, and socialization.
• Aussie Pet Mobile – A mobile pet grooming service for convenience.

Senior Care

With an aging population, senior care franchises provide essential services.

• Home Instead – Delivers personalized in-home care for seniors.
• Senior Helpers – Focuses on personal and companion care services.
• Homewatch CareGivers – Offers high-quality care with a family-centered approach.

Mental Health and Autism Services

The growing need for mental health and developmental support has led to more franchise options in this space.

• Cereset – Uses brain training to help manage stress and improve sleep.
• New Mom School – Provides education and support for new mothers.
• Success on the Spectrum – Focuses on autism therapy and life skills training.
• Essential Speech and ABA Therapy – Combines speech therapy with behavioral therapy for children.

What to Consider When Choosing a Franchise (Beyond Your Budget)

Choosing the right franchise involves more than just financial investment. For long-term success and satisfaction, it’s important to consider several key factors.

1. Your Interests and Passion

Owning a franchise requires dedication, so pick a business that excites you. Ask yourself:

• Do I enjoy the type of work involved?
• Am I passionate about the products or services?

Your enthusiasm can impact your commitment and ability to motivate your team.

2. Brand Reputation

A strong brand can make marketing easier and attract more customers. Research:

• How long the franchise has been in business.
• What online reviews and customer testimonials say about the brand.

3. Franchise Support System

One of the biggest benefits of franchising is the support provided. Look into:

• Training for new franchisees.
• Ongoing operational, marketing, and technical support.
• Access to marketing tools and software.

4. Territory Protection

Check if the franchise provides exclusive territory rights. Competing with another franchise from the same brand in your area could hurt profitability.

5. Flexibility and Growth Potential

Consider whether the franchise allows room for expansion:

• Can you open multiple locations in the future?
• Are there opportunities to add new services or products?

6. Legal and Contractual Terms

Review the franchise agreement carefully with a legal expert. Pay attention to:

• Contract length and renewal terms.
• Non-compete clauses that may restrict future business options.
• Additional fees beyond the initial investment, like royalties or marketing costs.

7. Customer Demand and Market Trends

Make sure there’s a market for the franchise in your area:

• Is there a proven demand for the business?
• Does it align with current and future industry trends?

8. Existing Franchisee Feedback

Talk to current and former franchisees to get real insight. Ask about:

• Initial support and training.
• Daily operations and challenges.
• Profitability and long-term success.

9. Time Commitment

Franchises vary in the level of involvement required. Some demand full-time management, while others allow semi-absentee ownership. Choose one that fits your lifestyle.

10. Alignment with Your Values

A franchise that matches your values and ethics will be more fulfilling to run. Consider whether the company’s mission and practices resonate with you.

By carefully evaluating these factors, you can choose a franchise that fits your goals and increases your chances of long-term success.