Born during a period of rapid technological growth and economic challenges, Generation Z is quick to adopt new technology and is cautious with their finances. They grew up immersed in advanced technology from a young age, making them more tech-savvy than previous generations. At the same time, they witnessed their families struggle during economic recessions, ….  Read More

Millennials continue to be a popular topic of discussion, often facing criticism for being perceived as overly sensitive, while companies attempt to cater to their progressive values. However, with the Pew Research Center identifying Millennials as those born between 1981 and 1996, the oldest members of this group are now nearing 40 years old. Regardless ….  Read More

Using the same marketing methods for Generation Z and millennials is not effective. These two groups have distinct behaviors, purchasing habits, and social media preferences that are important to understand if you want to enhance your marketing strategy and improve call center performance. In this guide from FiveCRM, you will learn the key differences between ….  Read More

Edison Research today presented “Understanding the Media Habits of Generation Z,” a study that combines survey research with in-depth interviews to better understand how individuals aged 12-24 consume media and what resonates with them. There are approximately 58 million people in the U.S. who belong to the digitally native Generation Z, which makes up 20% ….  Read More

Every company enters the market with a purpose. Usually, this purpose is to offer a product or service that solves a problem or fulfills a need. However, the definition of purpose has evolved over time. Simply providing good quality at a fair price is no longer sufficient. For many consumers today, it’s about buying from ….  Read More

In the busy streets of Tokyo, a group of professionals step into a modern, minimalist coffee shop. They’re not drawn by the trendy décor or the famous avocado toast. Instead, they seek a new kind of luxury: ethically sourced coffee, a quiet space for remote work, and the latest in tech-driven convenience. This scene, mirrored ….  Read More

Who Are Millennial Travelers? Millennial travelers are adults in their 20s and 30s who view travel as a crucial part of their lives. Born between the early 1980s and mid-1990s, millennials have become a significant market in many industries. They prefer spending their money on experiences rather than on material things, making them more likely ….  Read More

Younger generations often face difficulties in accessing financial advice, feeling unsure of how to obtain it or believing they haven’t saved enough to warrant professional help. This issue is highlighted in a recent survey by intelliflo, a leading cloud-based technology platform for financial advisors and their clients. The Harris Poll conducted an online survey of ….  Read More

A global study found 40% of millennials are turning to advisors while only 7% use automated advice. There are many misconceptions about millennials, such as being obsessed with avocado toast and social media. However, a new report shows that as they marry, advance in their careers, and build wealth, millennials are choosing financial professionals over ….  Read More

While reviewing my finances recently, I remembered how challenging it was to start saving when I got my first full-time job, and yet, I see how far I’ve come since then. Even back then, I knew I should save 10% of my earnings, but there were so many things that seemed more important. Honestly, it ….  Read More