Millennials and Gen Z: Shaping the Future of Entrepreneurship

It’s clear that Millennials and Gen Z are significant innovators. With their willingness to take risks and experiment, they are leading the way in creating new business models and methods. They bring fresh ideas and a positive attitude toward new opportunities, including business ventures.

A Nielsen study shows that around 54 percent of Gen Z want to start their own company. They seek independence, financial freedom, and control over their lives.

Similarly, Deloitte’s 2022 Gen Z and Millennial survey found that most in this generation are optimistic about the economic and sociopolitical future of the Philippines. Despite being aware of current issues, they maintain a positive outlook and aim to thrive.

Known as risk-takers, Millennials and Gen Z apply this trait to their business endeavors, reshaping the entrepreneurial landscape with innovative ideas. What drives them?

Santé, a provider of top natural health and wellness products, highlights some key attitudes Millennials and Gen Z have towards business:

Technology Empowerment

Technology allows Millennials and Gen Z to reach wider audiences for free. They leverage social media and online tools for business communication and sales, making it easier to manage and grow their ventures. They have endless resources at their fingertips to learn and improve their businesses.

Community Building

Millennials and Gen Z prioritize relatability and connection with their consumers. They focus on consumer-centric business practices and invest in social goods, selling products that benefit both their customers and specific causes. They strive to build strong, supportive communities around their businesses.

Value of Freedom

For this generation, freedom and flexible time are crucial. They are skeptical about the traditional 9-to-5 job and prefer to create their paths. They are willing to take risks to achieve independence and financial stability outside conventional employment.

Millennials and Gen Z are driving the business sector forward in the Philippines. Their pursuit of independence and innovation is shaping the future of entrepreneurship.

Santé’s Reseller Program aligns with this entrepreneurial spirit, offering Millennials and Gen Z a chance to start their businesses. For 1,300 PHP, aspiring business owners receive a Santé Reseller Kit, including marketing materials and product samples. Resellers enjoy a 20 percent discount on all products, training at Santé Engage Academy, and access to exclusive tools and incentives. High-performing resellers can earn additional perks like kitchen appliances and gadgets.

To join, one must find a Sponsor or Santé Business Owner to begin the journey. If needed, Santé’s customer service can assist in making these connections.

“The Santé Reseller Program offers young entrepreneurs the opportunity to start their own business success story, providing unlimited income potential, flexible hours, and the freedom to be their own boss,” says Joey Marcelo, CEO of Santé.

Santé is a leading global manufacturer of organic barley grass products, promoting health and wellness worldwide. Their mission is to help people live better lives through premier natural health products.

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