In the evolving landscape of the workplace, Gen Z is now taking center stage. Over the next decade, they are expected to become the fastest-growing generation in the workforce. To attract this new wave of talent, employers need to understand what matters most to Gen Z in their careers.
A recent study of 11,495 high-achieving high school students, college students, and recent college graduates in the United States sheds light on the preferences, attitudes, and goals of this upcoming generation of workers.
Top Three Career Motivations for Gen Z
1. Entrepreneurial Culture
Gen Z has a strong entrepreneurial spirit, with 60% expressing a desire to start their own businesses. Leaders should focus on creating a work environment that encourages innovation, creativity, and risk-taking.
To do this, employers should give Gen Z employees the chance to explore and develop their ideas, allowing them to lead projects and initiatives. By fostering a culture that values experimentation and learning from failure, companies can harness the innovative ideas of Gen Z and drive organizational growth.
2. Personalization and Individuality
Gen Z values personalization and wants to be able to express their true selves at work. In fact, 92% of Gen Z prefer to have the option to personalize their workspace. Leaders should support individuality by creating a flexible environment that allows for personal expression and customization.
This means giving Gen Z the freedom to choose how, where, when, and on what they work. Encouraging diverse perspectives and appreciating the unique contributions of each employee will help foster a sense of ownership and empowerment among Gen Z workers.
3. Social Impact and Purpose
Gen Z is passionate about making a positive difference in the world. A significant 76% of Gen Z prioritize working for organizations that share their values. Leaders need to integrate social impact and purpose into their company’s mission and values, clearly communicating their commitment to social responsibility.
Providing opportunities for Gen Z employees to participate in volunteer work, community service, or sustainability projects will help attract and retain talent who are driven by a desire to make a meaningful impact.
Understanding and adapting to the expectations of Gen Z is essential for leaders who want to build successful organizations in the future. By fostering an entrepreneurial culture that embraces innovation, encourages personalization and individuality, and incorporates social impact and purpose, leaders can attract, engage, and retain Gen Z talent.
Understanding What Gen Z Looks for in an Employer
Grasping what drives Gen Z in their careers is just one part of the equation. The other part is understanding the factors they consider when choosing where to work.
A recent study involving 14,483 Gen Z respondents across 44 countries highlights the top reasons this generation selects an employer.
Top Four Reasons Gen Z Chooses to Work at a Company
1. Good Work-Life Balance
For Gen Z, work-life balance is a top priority when choosing an employer. Having grown up in a hyperconnected world, they are aware of the potential downsides of an “always-on” culture. They prioritize their well-being and look for employers who understand the importance of maintaining a healthy balance between work and personal life. Gen Z seeks flexibility, autonomy, and the opportunity to pursue passions outside of work.
To attract Gen Z talent, companies need to emphasize work-life balance initiatives that allow for a seamless integration of personal and professional lives.
2. Learning and Development Opportunities
Gen Z places a high value on continuous growth and is eager to acquire new skills, expand their knowledge, and advance in their careers. They are drawn to employers who invest in their professional development and offer clear paths for career advancement.
To attract and retain Gen Z talent, companies must focus on learning and development programs that align with their aspirations and promote a culture of growth.
3. High Salary or Financial Benefits
With the cost of living being their top societal concern, it’s no surprise that salary is a key factor for Gen Z when choosing an employer. As they enter the workforce, they face economic pressures and seek financial stability. They are looking for employers who offer competitive pay and financial incentives.
Companies need to address Gen Z’s financial goals and provide opportunities for financial growth to secure this next generation of talent.
4. Positive Workplace Culture
Gen Z desires a work environment that is inclusive, collaborative, and supportive, where they can thrive both personally and professionally. They value a workplace culture that encourages strong relationships, open communication, and a sense of belonging.
By fostering a culture of recognition and appreciation, leaders can create a work environment that resonates with Gen Z’s values and aspirations.
Gen Z is ready to make their mark on the world of work, and companies must adapt to attract and engage this generation effectively. By understanding their career motivations and aligning with the reasons they choose an employer, companies can create workplaces that inspire and retain Gen Z talent.
