In a previous article, we talked about client segmentation and explored how dividing clients into target markets can improve engagement, efficiency, and profitability for financial practices. In this article, we dive deeper into specific client segments, focusing on Millennials (also called Gen Y). While many advisers still see this generation as a fringe market due ….  Read More

It’s easy to stereotype millennials as a generation that relies solely on digital interactions for everything, including financial planning. However, this assumption is inaccurate. New research from The Guardian Life Insurance Company of America® (Guardian) shows that millennials are more complex when it comes to financial planning habits and preferences. The study reveals that millennials ….  Read More

Younger generations, especially millennials and Gen Z, are increasingly using social media for financial activities like making and receiving payments, crowdfunding, shopping, and learning about finance. While social media offers convenience and a sense of community for these financial tools, it also brings risks like fraud and misinformation. Millennials (born 1981-1996) and Generation Z (born ….  Read More

Managing personal finances can be tough, especially for Millennials and Gen Z who deal with unique financial challenges. However, with the right approach, they can build a solid financial base for the future. This guide offers practical advice on budgeting, saving, and investing tailored for younger generations. Budgeting: The Key to Financial Stability Know Your ….  Read More

As Millennials and Gen Z enter adulthood, building wealth can feel out of reach. Burdened by student loans and the rising cost of living, many delay major financial steps like buying a home or starting a family. Despite these challenges, financial planning can provide a solid path forward, helping to lay the foundation for a ….  Read More

If you were born between 1981 and 1996, or are currently in your late 20s to early 40s, you belong to Generation Y, commonly known as millennials. According to the business magazine *Fast Company*, your generation is expected to receive $32 trillion in inheritance over the next decade. With this potential influx of wealth, you ….  Read More

Have you heard of marketing to Millennials? You might be confused by the term, but don’t worry—it’s a newer marketing strategy aimed at a specific group. This group is often referred to as the 21st-century generation, and their perspectives on life are different from those of previous generations. Adjusting your marketing efforts to include Millennials ….  Read More

Millennials have been a consistent topic in recent surveys about business ethics and continue to play a major role in influencing ethical business practices. Among all age groups, millennials show the biggest shift in positive views on business behavior, with nearly 7 in 10 now believing that British businesses act ethically. This is a significant ….  Read More

There are many great reasons to start a side business! No matter what your personal motivation is, now is the time to begin your new venture so you can start enjoying the rewards as soon as possible.  Side businesses, or side hustles, aren’t new, but in today’s uncertain and sometimes unstable economy, more people than ….  Read More

Digital technology is rapidly changing the way businesses operate, and millennials must adapt their approaches to meet today’s evolving demands. Who Are Millennials? Millennials are people born between 1981 and 1996. They grew up during a time of significant change, including shifts in family structures, the widespread use of computers, wireless technology, and the increasing ….  Read More